Chapter 9 Key Terms

Chapter 9 Key Terms

advertising

commercial messages urging the purchase of new or improved products or services that reach us in every medium: print, online, digital, television, radio, and outdoor

Affordable Care Act (ACA)

the Patient Protection and Affordable Care Act of 2010, often known as the Affordable Care Act or simply “Obamacare,” a comprehensive federal health care management system

claim

a request to an insurance carrier for monetary compensation for a loss sustained by a customer

copayment

a partial charge for covered care negotiated by the provider and the employer and paid by the employee

deductible

the annual portion of health care costs the patient must assume before full insurance coverage applies

entrepreneur

a business leader willing to take on the risk of starting a new company and offering a product or service in the hope of a profit

entrepreneurial culture

the combination of personality and management style with which entrepreneurs shape the initial business practices and ethical environment of their firm

multipayer health care system

a means of providing health care in which the patient and others such as an employer and a private health insurance company all pay for the patient’s care

premiums

the fees customers pay for different forms of coverage

psychological appeal

advertising intended to bolster consumers’ self-esteem if certain products or services are purchased

redlining

a discriminatory (and usually illegal) insurance practice of denying certain coverages in specific neighborhoods or selling them there at a higher price

single-payer health care system

a means of providing health care in which state or national tax revenues would pay for citizens’ medical care, with the government being the sole payer

subliminal advertising

appeals including words and images that reach us at a level below our consciousness

universal health care system

a means of providing health care to all, funded through taxes and overseen by the central or federal government

wellness programs

employer initiatives that stress healthy eating, exercise, weight management, smoking cessation, and other efforts, to sustain employees’ health and reduce health care costs